Walmart: The New American Company Town

In 21st century America, meet the new town center.

In 21st century America, meet the new “neighborhood” ¬†town center.

Few institutions represent the bloated, socially stratified, natural-environment-degrading, corporation-worshipping, beached on a mile-wide parking-lot corpse that is 21st-century America better than Walmart. The voracious Aspidochelone from Arkansas is not only the current twentieth most valuable brand on Earth, it’s also the largest employer in America, providing dynamic, food-stamp-assisted careers to some 1.3 million people. Unless you’ve been living under a boulder shamelessly draped with the American flag, you know that Walmart has for years been the subject of controversy. For some, it represents the essence of American freedom, to others, it’s the ultimate symbol of the ethically challenged, cheapness-obsessed, soul-degrading state of modern capitalism.

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The Legend of Small Town U.S.A.

smal ltown usa

“Main Street” is one of those apple pie invoking, corn-cob pipe toking, patriotism stoking, nostalgia choking symbolic themes in American culture that lacks a clear definition but with which most Americans are intimately familiar. I’m not talking about the actual street called “Main” that runs through your particular town or city. Rather, I mean the idea of Main Street U.S.A., also known as Small Town U.S.A., or, in recent political terms, Real America. You know what I’m talking about: its the America defined by a lily-white demographic, at a least a partially agricultural economy, Mom and Pop stores (no Targets allowed!), old guys sitting on porches, lots of churches, and a penchant for traditional values, whatever those might be.

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