Just keep on running, American consumers, because you’ll catch up with the plutocrats and end up rich, some day…
Americans love to shop. More than a mere mundane exercise in the exchange of script for goods and services, shopping in the U.S. has long been a kind of secular ritual. During this ongoing rite, the trembling, plastic and paper contents of Americans’ collective purses and wallets are gleefully drawn and quartered through millions of soulless, retail card-swipe machines or fed into the ravenous, gaping maws of insatiable cash registers in an orgiastic display of consumerist debauchery that would make Caligula blush. Indeed, so intense is the American consumer’s desire to please the market and retail gods that we even have a term, “citizen-consumer,” to describe how Americans want to define and project their personal identities via the buying of goods and services.