“American Pickers” and Buying Nostalgia in the U.S.A.

Frank Fritz and Mike Wolff of History's American Pickers. Holding a rusty motorcycle in a field if so 'Murica.

Frank Fritz and Mike Wolfe of History’s “American Pickers.” Holding a rusty motorcycle in a field is so ‘Murica.

Despite what I claimed in a piece for Salon about A&E’s smash show “Duck Dynasty,” even without cable, I do, on occasion, catch t.v. shows online. Although it might seem crass and opportunistic to frame an article on American history through reality t.v. (hint: it IS crass and opportunistic), these types of shows offer a window into how history is filtered through popular culture.

One of the most successfull history-themed reality shows of the last few years has been History’s “American Pickers.” The show first premiered back in 2010 and it was an instant success that brought the world of hard-core antique collecting geekitude to a massive audience. As I’ve watched the show, however, it got me to thinking about just why the seemingly innocuous subject of junking – a subject considered so boring that a string of production companies passed on “American Pickers” before it was finally picked up by the History network – is so darn popular. Then, it all became clear: “American Pickers” is popular because it feeds off of the age-old American love for consuming nostalgia.

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