Americans love the fall season. Every year when September rolls around, a cavalcade of autumnal objects invades every facet of the landscape, filling up cities, towns, villages and farmhouses like so many occupying corncob cossacks, and we welcome them with open arms — and wallets. The symbols of the fall harvest include pumpkins, apples, corn stalks, hay stacks, squashes, scarecrows, and deciduous foliage lighting up the countryside like timber sparklers; flashing copper, orange, gold, and yellow flares to the bemusement of camera-armed Sunday drivers.
As a people seemingly born with an innate need to shamelessly commodify absolutely anything, Americans have turned fall into a multi-million dollar industry. Each year, they celebrate fall by spending piles of cash at orchards, farms, harvest festivals, and at businesses situated along the foliage-lined byways. Even the booze industry has reaped the rewards of Americans’ love affair with autumn, as fall-themed hard ciders have experienced a mini-renaissance alongside the already exploding craft beer market.